EDITORIAL & GRAPHIC DESIGN
Research indicates that a visually appealing presentation can help increase audience attention. That, along with displaying the content in a clear and concise way, is the goal of any presentation. The biggest challenge during the design of this presentation of the doctoral project of a student of the Faculty of Economics and Business of the University of the Basque Country was to create engaging slides that, despite the large amount of text, looked dynamic and lively. The introduction of visual elements such as graphics or illustrations, the choice of a bright color, and the variety of slide compositions help meet these goals, getting as a result a presentation that facilitates the understanding of concepts and maintains the interest of listeners.